Determining the cost of billboards involves various factors such as size, type, and location where you intend to place them. Digital billboards, particularly if positioned in high-traffic areas or along state highways, can exceed $15,000 in cost. It’s evident that the expense of billboard advertising largely hinges on geographical placement and the type of billboard selected, with physical billboards typically costing less than digital ones. Additionally, there are additional expenses associated with billboard design, including design fees and printing costs if opting for vinyl or fabric billboards, as well as materials and installation charges. Alternatively, wall cape billboards eliminate material and installation expenses but entail higher fees for painting the billboard onto the wall. When considering billboard design, designers typically charge between $150 to $500 per hour. Thus, it’s crucial to thoroughly discuss requirements and costs with the chosen freelancer or billboard design service provider to ensure clarity and transparency throughout the design process.

•  Billboard cost in New York- $3000-$20000
•  Billboard cost in Los Angeles- $2000-$15000
•  Billboard cost in Chicago- $2000-$12000
•  Billboard cost in San Francisco- $2000-$12000
•  Billboard cost in Philadelphia- $1500- $12000

Our billboard stands tall, boasting dimensions of W – 50 feet x H – 20 feet. This
iconic structure serves as a beacon of visibility, commanding the attention of
the bustling city crowd. Equipped with cutting-edge technology, our static
image advertisement captivates audiences through a dynamic display of 48
flashes or more within a 24-hour cycle, each lasting 5 seconds. for (weekly
package) 6 days Billboard Campaign 144 flashes or more for 5 seconds. This
attention-grabbing feature ensures maximum exposure and engagement with
passersby, leaving a lasting impression on the urban landscape.

So, it looks like designing a billboard requires so much understanding about the elements that you want to show to the local visitors through the board. Unlike other forms of advert, you can’t be so broad with your message. Though billboards include a huge figure in them, you have to keep it short to get a quick look and instant action on that. Similarly, there are some other important aspects that you should follow at the time of designing a billboard for your brand. You don’t want to create new billboards every year and no one wants to do it. They create billboards to get a long-lasting output and advertise planning in their mind. If you wish to create a billboard that will show the brand image year after year, you have to consider a few things before making the billboard. Here are some instructions to maintain in the billboard design that you need to follow,

Keep It Simple:

Simplicity always wins. People mostly like to attach with simple visual arts that aren’t too complex to read or visualize. When it comes to advertising, experts always used to say keep it simple. Because no one has enough time to spend 5 minutes reading texts or realize adverts on the street. So, you have to keep the billboard simple and clean. You can add animations digital billboard, arts, cartoons related to your term but don’t overdo that. Using models for the advert is a good way to make it catchier as well as an intensifier. But it is also a fact that hiring models may increase the total cost of the project. Whatever you want to include, just keep in mind you have to create it simple and effective. The text, the color of the billboard, the image, and the message, all should seem simple and easy to get to the visitors.

Large, Bold, Non-Serif Fonts:

As you are going into outdoor advertising, your main goal should be to get a clear first impression from the audience. At least, you should make it easily readable and, in a way, so that people can read it from 500 feet away. Attention spanning is so short and people haven’t a huge time to focus on their billboards. To leverage the highest benefit from the billboard, you should use large, bold text that can capture quickly. For texts, don’t need to make it stylish like italic or any legible typefaces. People will just get a look at the billboard for 3-5 seconds. so, whatever you are including, just keep in mind that you have to make it short and clear.

Crystal Clear Message:

Each ad brings a powerful text message that acts as a brand voice to attract potential viewers. And you also think about such few texts that can turn a visitor into a potential customer. Aren’t you? Brevity is the key to successful outdoor advertising. When thinking of adding to outdoor advertising, you should find some sweet, compelling message that can reach customers’ hearts. Don’t make it too big, try to adjust it within 10 words.

Graphics:

Graphics are must-kept elements that are used to call visitors’ attention and tell specific messages that hold the advert. graphics make things lively and attractive. For outdoor advertisements, many graphical options are available to use in this regard. You can choose a relatable form of graphics that goes with your ad. For instance, vector art is so popular at present and people are more likely to use these instead of real human figures. so, it is better to use related graphics like cartoons, vectors, animations, and models in the advert to keep things alluring to the common people.

Call To Action:

All your money and effort will go in vain if you don’t include a direct call to action on the billboard. The main goal of outdoor advertising is to get people’s attention and persuade them to take action. So, you have to keep someplace to add a call to action on the billboard. What makes the sense of a strong call to action? They are usually,

•  Mobile number
•  Shop address
•  Social media link
•  Email

Color Matters:

Above all, colors are an important fact that you should consider while designing an outdoor advert. Proper use of color can bring you extra advantage from the billboard because people always love to see colorful things. Try to use colors that have a powerful impact on human psychology. Don’t use more than two colors in a single advert. keep a balance between the background, graphics, and text color.